Pet Care
The Wise Hound went from a 10% to a 100% close rate, at twice the package value, with Stratosphere's Runway
The Wise Hound · Texas, USAI honestly cannot believe it. I have more time to focus on the doggos, and it's made me so much happier — I hate doing consults.
The wrong prospects, ten hours a week gone
Corinna Liu built The Wise Hound into the dog trainer high-net-worth clients call when they want it done right. Demand was never the problem. Who the demand came from was.
Every week, Corinna sank roughly ten hours into consults with prospects who were never going to book. Nine out of ten meetings ended in a polite no over budget, expectations, or fit. The one client who signed paid the bills, but the trade only got worse as her reputation grew: more unqualified inquiries, more time lost to the part of the job she liked least.
"I hate doing consults." — Corinna Liu, Founder, The Wise Hound
She didn't need more leads. She needed the right ones: clients who could afford the work, valued it, and were ready to commit. Sorting for that herself meant becoming a marketer on top of being a trainer, and every hour she spent on targeting was an hour she didn't spend with the dogs.
A lead engine that sends Corinna only the clients worth her time
Stratosphere built The Wise Hound a lead acquisition engine on Runway with one job: put high-intent, high-value clients in front of Corinna and screen out everyone else before they reach her calendar.
The engine chases fit, not volume. Stratosphere owns the targeting, the messaging, and the qualification, so by the time a prospect books a consult, they can afford premium training and they're ready to say yes.
That leaves Corinna doing what she does best: train dogs, and show up to a meeting worth taking.
The Wise Hound now closes every lead, on the first meeting, at double the deal size
Corinna went from ten unqualified hours a week to about three meetings, and all three close.
- Close rate: ~10% → 100%. Every prospect who books signs.
- First-meeting close. No second calls, no chasing. Clients commit in the first conversation.
- 2× average package value. The clients coming in now can afford, and want, premium training.
- ~7 hours a week reclaimed for the actual work.
The engine grows revenue, and it gives Corinna back the hours she was losing to prospects who were never going to book.
"I have more time to focus on the doggos." — Corinna Liu, Founder, The Wise Hound
Looking ahead, Corinna plans to raise package pricing further.
About The Wise Hound
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