Industrial
Gascat Dryers turns a dated site into an inbound lead engine, with video, built by Stratosphere
Gascat Dryers · Colorado, USAI've had the pleasure of working with Tom and his team at Stratosphere on our website redesign and overall inbound marketing for several months now. They're attentive to what we need, and genuinely creative — they take our ideas and translate them into a site that's both unique and functional.
A category-defining drying technology with a website that couldn't explain it
Gascat builds catalytic infrared drying systems, an accelerated curing technology that differs from the convection drying most shops know. A product like that succeeds or fails on how well someone explains it. The old site couldn't.
The format was dated and not mobile-friendly. Information was thin and hard to find, and the experience left visitors researching and backtracking instead of understanding why catalytic drying matters. Gascat wanted more web traffic and organic search visibility, but the demand it did attract landed on a site that couldn't turn curiosity into a lead.
A "buyer's journey" rebuild, plus video that does the explaining
Stratosphere rebuilt the site around the buyer's journey: guide visitors with fewer clicks, surface the information that matters, and educate as they go. The new platform emphasizes the decisions a shop owner needs to make (catalytic infrared vs. convection, gas vs. electric) and is built to absorb whatever marketing comes next.
For a technical product, words weren't enough. Stratosphere produced new educational video content, including a "Gas Catalytic vs. Electric: How Do I Choose?" explainer and a "Gascat vs. the Competition" piece, to make a complex decision easy to understand.
Around that, Stratosphere runs the full inbound engine:
- Drives visits, leads, and sales through scheduled, relevant content
- Builds lead magnets and styles content to convert visitors
- Runs the "they ask, you answer" strategy to educate Gascat's buyers
- Creates email sequences and lead automations to move leads toward a sale
- Uses HubSpot CRM to manage conversions and reporting
- Tracks performance and lets the data drive what's published next
"The videos do the heavy lifting. A prospect watches one and shows up understanding why catalytic drying wins." - Rob Martin, Gascat Dryers
A unique, functional site that turns technical curiosity into qualified leads
What was a dated, hard-to-navigate site is now a working inbound engine. After Stratosphere's changes, Gascat saw increased leads, more organic search traffic, and more sales, backed by video content that keeps educating buyers long after the first visit.
- A new virtual sales tool that works after hours
- Higher lead conversion
- A measurable lift in sales
- A modern, mobile-friendly design and a cleaner buying journey
- New educational video library that shortens the "how does this work?" conversation
About Gascat Dryers
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