Automotive
Coach Specialists 140x'd its web traffic and built a $2M lead engine with Stratosphere
Coach Specialists · Texas, USAStratosphere Studio has consistently delivered leads and customers to our business since the day we hired them. In 2016 they helped us double our revenue, in 2017 they delivered $1.7 million in leads, and we keep growing visits and sales year over year.
A young RV shop stuck at 200 visits a month, paying $2,500 for the privilege
Coach Specialists of Texas is DFW's elite RV and coach repair center: young, growing, and good at the work. Online, almost no one could find them. Traffic sat flat at roughly 200–230 visits a month, with the occasional web lead trickling in. Revenue hovered under a million a year.
They were already paying for help, $2,500 a month to a local agency, and getting those same 230 visits for it. Dusty Norris, the shop's president, knew Google AdWords wasn't the answer either; it cost money every month and never grew the business. He needed a channel that compounded.
A "they ask, we answer" content engine tuned to how RV owners search
Stratosphere rebuilt Coach Specialists' presence around one formula: collision-industry expertise, data-driven decisions, and buyer psychology, run through its "they ask, we answer" content strategy. Instead of talking about the shop, the site answered the exact questions RV owners type into Google before they pick up the phone.
Stratosphere took the whole thing end to end: customer-focused site, content calendar, lead capture, and HubSpot CRM to track every visit and conversion. Then it kept tuning. The team watched how real customers moved through the site and reworked the content formula to pull more leads out of the same traffic.
"They don't guess. Every month they look at what's working and adjust, and the site keeps getting better without me touching it." - Dusty Norris, President, Coach Specialists of Texas
The result was a lead-generation machine: one of the most-trafficked RV repair shop sites in America.
From 200 visits to 28,000 a month, and from one lead to two a day
What started as a visibility problem turned into Coach Specialists' single biggest growth channel.
- 140x organic traffic: from ~200 visits a month to 28,000+ and climbing
- From 1 lead a month to ~70: more than two qualified web leads every day
- $1.7M in leads delivered in 2017, closing $1.5M in new business
- $140K–$170K in closed sales in a typical 2018 month, a 2,624% return on inbound spend
- Revenue from under $1M to $3M in two years; doubled in 2016 alone
- Web leads worth 107% more than walk-ins: $6,200 per web lead vs. $5,800 per drive-in repair order
In one tracked year (10/19/17–10/17/18), the site delivered 281,305 pageviews, 224,568 unique visits, 332,539 call-to-action views, and 6,345 “schedule an appointment” clicks. The backlog ran three vehicles deep, as wide as the shop’s entire parking lot.
"If you run a shop and you’re still paying for ads that don’t compound, hire these guys. It’s the best money we spend." - Dusty Norris, President, Coach Specialists of Texas
About Coach Specialists
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